Startup guide – 7 best practices to discover your Ideal Customer Avatar

I hope you have found your niche.

So, What’s next? Create a product or service and start selling?

No, the next action step is understanding your audience. Your niche is ultimately a group of markets and people who have unmet needs and unfulfilled desires. Whatever the business is, all are customer centered. No matter how great your product is, it will fail unless it fulfills its unmet desires.

As long as you want to please everyone, you wont please anyone.Seth Godin.

In this article, you will have a complete understanding about how to create and use a customer avatar effectively for your business growth.

What is Customer Avatar?

Customer Avatar, also known as buyer persona, is a profile representing your target group of Ideal customers – the kind of people whom you would like to work with. It includes a detailed description of their goals, values, challenges, interests, concerns, online behaviors, employment history, demography, and geography.

All you need is an well-constructed customer avatar profile to better understand the market demand. It helps to

  • Create foundation for developing any marketing plan.
  • Allows everyone to understand who do you want to do business with? 
  • Knowledge about the sort of person you need to attract more.
  • About your business opportunities and consumer demand in the market.
  • Their motivation in buying your product.
  • Efficiency in time and resource allocation
  • Increased site traffic and generate high quality leads
  • Crafting well-defined messages
  • Personalized communication with customer
  • Ability to convince them why they should choose you over some other brands.
  • Conversion rate is high.

How may avatars can I create?

You’re likely to have more than one avatar. As a beginner, what you do is create one person. This one person is your avatar, a representation of your best client.

7 steps to Create Customer Avatar without clientsstneilc tuohttihiw utwtotw

Now it’s time to start researching your audience.

Creating a customer avatar is similar to asking a series of questions to your ideal customers.You could directly ask them if you have clients.

Otherwise, you are going to make your best educated guesses.

Fill out data based on the information you have gathered from the market research. When you start having clients, you can come back and update the document for yourself.

1. Elaborate your niche and goal clearly

Assume your niche is fitness. Here, the term “ Fitness” is a broad term, and the goal is not mentioned clearly. Elaborate on how you help them grow their business.

Define it as more specific. The niche is about “Fitness program for women who are working professionals”.

The goal is you want to create awareness and help them in learning how to instill a healthier lifestyle for future generation.

2. Give your customer avatar a name and a picture

Choose a  name for your customer avatar.

Let give a name: Roobika.

Giving a real name and a photo would make you feel like you are dealing with a real person rather than a piece of info.You can get picture from  freepik.com, pixabay.com or any other free websites.

So, here the target audience are women.

3. Get demographic and Geographic information

Age, gender, marital status, job status, and income are all examples of demographic statistics. Geographic refers to a location. It will give us an overview about who they are.

Lets make educated guesses. Since, the Target audience are women who are working professionals. You have to know about their age, marital status, income and family.

Lets make an educated guess. Goal is to instill healthy lifestyle for future generations. So, they

  • Might be married and they might have kids. Since they are working professionals the
  • Income will be minimum of 5L per annum.
  • Higher the chance that they might consult family members before making purchase decisions.

According to iwwage.com the second average age of working professional is 26 – 29  years. If you want you can also another age group segment as 31 -36 years old.

4. Identify their values and goals

You would understand the kind of person who choose to partner with you, if you understand their goals, values, challenges, and fears. Explain them how you are going to help them in achieving their goal?

Lets make an assumption.

List out the common goal when comes to fitness.

What is the goal? To build healthy eating habbit for their kids and family.

5. Aware of where they spend their time most

Determine where your customer spends more time online. So, you can be there too. It can be challenging for a startup to find , start by creating different content such as videos, blogs, podcasts, running test ads on different platforms will give you an idea of where to focus more.  

As an example  If you are getting more responses from Facebook, you can focus more on Facebook instead of Google.

The program is practical oriented when it comes to recommending diet foods or exercises or yoga. So the first preference would be videos and blogs.

6. Get the source of information

It is all about where do they  find a solution to their problem.In this case, People always goes to Google first.Even though Google is the world’s largest search engine,  in a certain situation, it won’t work in that way. People would be more deliberate about their decision-making, they look for additional information from other sources as well such as books, newsletters and consulting with friends.

Find out their favorite information source.

7. Roles and responsibility

 The end-user and the customer may not be same all the time.The buyers are the people who are in charge of making decisions; they may not be the user of the product or service.

For example, if you are selling a story books for kids. Kids are the the end users, but the decision-makers are their parents. Your product must persuade both the parents and the kids.

Examples

Sample Customer Avatar Questions and Answer

Now we are going to create content by analyzing the above sample data.

Who is your Ideal customer?


Name: Roobika
Age: 26-30  years
Gender: Female
Marital status: Yes
Location: India
Education: Graduated
Profession: Working Professorial
Hobbies: Instrumental Music, playing with kids.
Pets: Yes.
Income: 4 -5L
Kids  & age: 2 & 8,5.  
 1.Do you have a daily fitness routine? If so, what exactly are they?
20 minutes running.
 2. Do you  eat outside food? If yes, how often?
No. Food prepared at home. 
3. Where do you look for the solution to a problem?
I refer blogs, reviews and friends. 
4. Where do you hang out most online?
Facebook and Gmail 
5. What is your goal?
– Increase mental and physical strength- Inspire my kids and encouraging healthy habits.
6. What is your favorite workout?
-Aerobic exercise
-Meditation
 6.What stops you from the regular workout?
– Finding like-minded people
-Lack of consistency 
7.What is your biggest fear and pain point?
– Losing money- Gaining weight  after a workout 
8.Have you ever tried a diet or weight loss program? If yes, why did you stop?
Yes.  The result is satisfactory, but it is not consistent. 
9. What is your big concern?
Family and children’s welfare. 
10. What are your challenges and obstacles?
Make commitments on a busy schedule.
– I unable to Track record- Too much  information. 

Story of Customer Avatar

How to use your customer avatar?

Just by observing persona, you can able to find solutions and organize your marketing strategies according to it. Here are few examples from above details,

Tools for building customer avatar

  • Google forms – You can ask questions and is easy to analyse data by graphical representation of data.
  • Surveymonkey.com & Typeform– You can create set questioner for your customers.
  • Hubspot.com – More helpful in organizing data and building your ideal customer avatar.

What are the benefits of customer avatar?

  • Product development team can craft product road map to match the needs of the audiences
  • Marketing Team, Improve strategies and tactics. Developing ad copy, creating great contents , keyword research will be much easier when you know how your ideal customer thinks and acts.
  • Sales Team can understand customers’ pain points and challenges to polish their sales pitch and understand which service aspect to highlight.
  • Customer support team can enhance the service they provide by knowing in advance about the range of problems and the challenges that are facing now.
  • It will help you to find where exactly the higher value leads. Knowing these specific crowds of your buyer persona hangs out, providing insight which platform we can use to reach them.
  • You can segment buyer persona and personalize your communication which speaks the customer language. It will help your brand to more humanize , touching their pain points and giving solutions will work effectively.
  • You can understand the advantage of your product when compared to existing one in the Market.

Summary

  • Customer Avatar or buyer persona is a profile representing your target group of Ideal customers – the kind of people whom you would like to work with. It includes a detailed description of their goals, values, challenges, interests, concerns, online behaviors, employment history, demography, and geography.  
  • After completing the customer avatar, as a result you could Understand what motivates them to buy your product and able to Convince them why they should choose you instead of any other brand.
  • Gather demographic, geographic and psychograhic information of your ideal clinet and create your customer avatar.
  • Geographic information includes age, gender, income, employment status, marital stauts. Geographic information is about location. Psychographic information is about their goals,values, pain points, fears, purchasing behavior and their likes & dislikes.
  • If you don’t have existing customer, you can make an educated guess and start building your customer avatar. Fill out data based on the information you have gathered from the market research. When you start having clients, you can make changes later.
  • You can segment buyer persona and personalize your communication which speaks the customer language. It will help your brand to more humanize , touching their pain points and giving solutions will work effectively.
  • Analyse the data and create marketing plan based on the results.

This is fantastic. You have done it. Now,Its time to start your journey towards success.

Don’t stop here. Update your persona at regular basis else you might missed out the market opportunity. Continuously Learn what they learn,  research more about their likes and dislikes, so you can understand them better in all situations more clearly than anyone else.

I hope you have a complete understanding of what a customer avatar is and why it is important. Make Sure you have implemented it for your company’s success. Happy reading! Comment your thoughts below.Happy reading.Comment your thoughts below.

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